THE PROJECT
Construction Barrier
goals, measurements, may files, silos. solo project. vendor close working. uneven/not level install. extra gap pieces, movement of barrier possibility, weather conditions during install, not just an average jersey barrier. Interaction. selfie moments. many many review passes. eyesore for major pedestrian walkway. reduced walking path. mdf, vinyl, hardware,
exhibition branding
invitations
web marketing
signage
illustration
motion design
250 plus feet of barrier to measure, measure again, design and install
I designed a base vinyl layer to span the barrier length and was applied first. Pop-off and dimensional elements were added after.
To create the large rocket pop-off shoe and bedazzled toe, extra MDF pieces were fabricated. Additional layers of vinyl were printed, pre-cut and installed over the layered MDF.
The WOW model (right) was a separate vinyl layer that installed directly onto the barrier wall and over the concrete jersey barrier.
Making the WOW models approximately the size of an average person created an opportunity for selfies and interaction. Similarly, the Ocean Liners' passport also invited pedestrians to snap a pic.
The Ocean Liners ship was the largest pop-off piece. It was cut from the tallest MDF sheet available. We had to install it in two pieces and layer the vinyl on top.
I layered two pieces of MDF to create the horror poster stack. Making Frankenstein a pop-off element, let visitors sneak behind his arms and have a camera ready moment.
Since the XYZT exhibition would be immersive and interactive, mirror plexi was introduced to create a similar effect.
Because of show restrictions, images were kept clean and simple. The clothes hanger and pop-off robe added a touch of whimsy.
The family programs section begins with PEM's guardian figures popping-out and watching down over pedestrians.
Quote and social media sections
Renderings of the new building were positioned on the barrier in close proximity to its future location.
To allow visitors to see the construction in progress, we drilled through the MDF wall so visitors could peer behind.
Architectural timeline of the Peabody Essex Museum's expansions
Barrier end
Vinyl install test
With temperatures below freezing, heat guns were a must to keep the vinyl from ripping
Laying out the three-dimensional and layered barrier pieces
Heavy-duty hardware used to secure and create depth in the design
Cleats were used to install pop-off elements directly to wall
Drilling out the viewfinder holes
Viewfinder detail
Viewfinder installed
Salem mayor, Kim Driscoll, interacts with Frankenstein
Me interacting with a WOW model and the Ocean Liners' passport
The barrier promoted on social media
Augmented reality app interaction signage
App station two signage
Augmented reality app using barrier graphics
