THE PROJECT

GenPEM branding

Strandbeests: The Dream Machines of Theo Jansen. FPO copy here. After choosing a paper made from ground minerals, resistant to scuffing, water, oils, and germs, I decided to market my paper around a metaphor using the World's Strongest Man. Comparing the paper collection to Iron-man competitors, I humorously highlighted the attributes of rock paper using found imagery, world records, and my copy.

branding

logotype

print

web marketing

illustration

motion design

GenPEM logo

Logotype developed for exhibition and marketing materials

Exhibition logotype sculpture

Color branding guide

Color and branding guide

GenPEM digital invitations

Digital invitations for GenPEM events

Animating event graphic

Digital invitation animation

Animation event graphic

Follow up email graphic

GenPEM digital invitations

Digital invitations for GenPEM events

Exterior banner

Exterior banner

Digital billboard

Web ad campaign

Full page print ad

Half page print ad

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