THE PROJECT
GenPEM branding
Strandbeests: The Dream Machines of Theo Jansen. FPO copy here. After choosing a paper made from ground minerals, resistant to scuffing, water, oils, and germs, I decided to market my paper around a metaphor using the World's Strongest Man. Comparing the paper collection to Iron-man competitors, I humorously highlighted the attributes of rock paper using found imagery, world records, and my copy.
branding
logotype
web marketing
illustration
motion design

Logotype developed for exhibition and marketing materials
Exhibition logotype sculpture

Color and branding guide

Digital invitations for GenPEM events

Digital invitation animation

Follow up email graphic

Digital invitations for GenPEM events
Exterior banner
Exterior banner
Digital billboard
Web ad campaign
Full page print ad
Half page print ad