Applied new line look to existing products. Adapted artwork to tell new stories. Helped cast models, created shot and prop lists for photo shoots. Art directed product photography. Worked with external vendors and Hasbro’s Hong Kong division to coordinate the development of artwork, including the creation of large three dimensional displays and presentation materials for trade shows and internal events. Collaborated with product and QA engineers, toy designers, and the legal team to meet industry standards, requirements, and fast paced deadlines.