THE PROJECT
Family Programs branding
Branding design for the Peabody Essex's Museum Family Programs. Started with concept sketches. Features iconography and art well known to PEM and the program. The design was created in various formats to be versatile for different usages.
branding
illustration
print design
web marketing
signage

Early and revised concept sketch for Family Programs branding

Illustration detail featuring the Peabody Essex Museum's Mr. Nobody and Lunar New Year dragon

Family Programs poster sketch

Illustration process

Illustration detail featuring the Peabody Essex Museum's Art & Nature Center art cart and bison

Simplified final logo for use under 1.5 inches

Final logo: type stack only version

Final logo: medium stack with PEM iconography

Illustration poster design

Family Programs event posters

New branding featured in PEM's members magazine

Full page print ad
Web ad campaign

Web campaign