THE PROJECT
Dizzy Dancers packaging
Helped conceptualize and design the overall look for FurReal Friends® Dizzy Dancers™ toy packaging. Created teal and green themes to push collectability. Worked with art directors and illustrators to design trading cards. Coordinated with Prepress to determine card material and foil costs. Worked with external vendors and Hasbro’s Hong Kong division to coordinate the development of artwork. Collaborated with product and QA engineers, toy designers, and legal team to meet industry standards, requirements, and fast paced deadlines.
conceptualization
package design
illustration
digital image editing
prepress to production
Package design themes
Package design back
2-pack package design
Twirlicious Collection packaging and Twistin' Tricks card design
Trading card design themes
Twirlicious Collection detail
Reverse side design and trick illustrations
THE PROJECT
Dizzy Dancers Toy Book ad
Worked with the art director, marketing and copy writer to design Dizzy Dancer The Toy Book cover and interior full page ad. Created sketches for several concept directions. Revised and finalized artwork based upon team feedback.
conceptualization
print design
marketing
The Toy Book cover design sketch
Alternate cover sketch
First round cover design
Final cover design
Final interior full page ad
FurReal Friends® Dizzy Dancers™ is a registered trademark of Hasbro, Inc. ©Hasbro. All rights reserved.
