THE PROJECT
Calder and Abstraction Exhibition
Calder and Abstraction: From Avant-Garde to Iconic. FPO copy here. After choosing a paper made from ground minerals, resistant to scuffing, water, oils, and germs, I decided to market my paper around a metaphor using the World's Strongest Man. Comparing the paper collection to Iron-man competitors, I humorously highlighted the attributes of rock paper using found imagery, world records, and my copy.
exhibition branding
invitations
web marketing
signage
illustration
motion design

Interior vinyl signage

Exterior vinyl signage

Interior vinyl signage

Digital billboard
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Full page print ad

Opening reception digital invitation