THE PROJECT

Calder and Abstraction Exhibition

Calder and Abstraction: From Avant-Garde to Iconic. FPO copy here. After choosing a paper made from ground minerals, resistant to scuffing, water, oils, and germs, I decided to market my paper around a metaphor using the World's Strongest Man. Comparing the paper collection to Iron-man competitors, I humorously highlighted the attributes of rock paper using found imagery, world records, and my copy.

exhibition branding

invitations

print

web marketing

signage

illustration

motion design

Calder interior vinyl signage

Interior vinyl signage

Calder exterior vinyl

Exterior vinyl signage

Exterior vinyl poster

Interior vinyl signage

Calder digital billboard

Digital billboard

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Calder full page ad

Full page print ad

Calder digital invitation

Opening reception digital invitation

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