Collaborated with lead art director to establish the 2011 Lite-brite Fall line look. Created NEO logo for a Lite-Brite segment. Helped cast and art direct the Lite-brite photo shoots. Worked with external vendors and Hasbro’s Hong Kong division to coordinate the development of artwork. Collaborated with product and QA engineers, toy designers, and legal team to meet industry standards, requirements, and fast paced deadlines.